STORY OF TURNING PASSION INTO A BUSINESS

 The founder, Eliza, began a simple Instagram account to share her recipes towards a healthy approach to cooking mixed with some family favourites. Born in Melbourne, Australia, her love for all cuisines saw many of her friends try out and share her healthy food recipes.

 

The shift into meal plan came completely by chance, when Eliza’s husband John asked if she would be interested in preparing some healthy tracked meals for one of his personal training clients. Living in the UAE for almost a decade, Eliza’s love of cooking for others has been widely known amongst her friends and thanks to the awesome Dubai community… a company grew!